According to Statista.com, as of 2020, almost half of the world’s internet traffic is generated by mobile users. In some countries like India and Turkey, this goes up to 75%. There has been an upward trend in mobile internet traffic in the whole world in the past 5 years. 

What does this mean for your business? If you own a pure play online business, investing in a mobile app can help
propel your business to the next level. Here are 4 ways of how a mobile app can help your business.

 

You can give a seamless shopping experience – You can make a mobile version of your website but the user interface can be very limited. A mobile site is like a miniature version of your website optimized for mobile phones but depending on the user’s device, your website may still not display correctly. With a mobile app, you can design its interface so that it is easy to navigate and displays correctly across different devices.

Get customers to sign up – Having tons of customers signing up on your website is any digital marketer’s dream. When customers sign up, you get to access user information that can help you target your ads and promotions effectively. You can view their age, location, and last viewed products and this can give you an insight as to their shopping behaviour. You can get feedback straight from your customers so you know what works and what doesn’t. This will allow you to streamline your customer experience and increase sales.

Faster checkout – Your customers can set up their personal details such as their delivery address, contact number, and payment details in advance while they set up their customer profile. This will make the checkout process faster and seamless so that you can reduce abandoned carts. If in case your customer does abandon their cart, the data will be saved in the app so that you can retrieve the data, send those customers push notifications with special

discounts, and entice them to complete their purchase. It can also entice customers to repeat their purchase with your store or tell their friends and family about their great experience.

Push notifications – This is every digital marketer’s secret weapon. The ability to send notifications to your customers about promotions or reminder on abandoned carts is a goldmine for any online store. And for those notifications to be sent straight to your customers’ mobile phones will certainly increase your sales and revenue. You can also send notifications to your customers on any ongoing promos or special discounts if they complete their check out.

 

There are a lot of advantages to setting up your own mobile app. Without a doubt, having your own mobile app will greatly benefit your business. Setting it up will be a lot of work and will also cost a substantial amount of money. But just like investment pieces, a mobile app is a sure ticket to your company’s success. In time, all your hard work will pay off.