In this technologically advanced world, your business’s online presence dictates its success. The saying, “a business without a sign is a sign of no business” no longer applies. You can make it in this space even if you do not have a physical store or a physical sign. If you, however, have these 8 elements of a good website, your business can succeed.

Have a clear goal

Oftentimes, a business owner already has a goal in mind before starting a website. However, the excitement of starting up a website might lead to you to different paths. It is important to have one clear goal in mind and align all objectives towards this goal. Make a list of what you want and what you hope the result will be.

Clear navigation
Clear and easy navigation will help your customers find what they are looking for. If your website doesn’t have clear navigation, it will result to your customers getting lost and losing interest. Additionally, it also helps search engines to index your web pages easily so that it appears at the top search results. By doing so, you funnel through more customers to your website.

Beautiful Home Page
It is the first page that your visitors will see so you need to make sure it is beautiful and eye-catching! You may only have a few seconds to catch the interest of your website visitors so it is important to have all the areas of your product or business carefully and aesthetically laid out! You can also highlight your brand’s unique selling point so you can keep your customer interested.

Complete information
It is important to provide accurate information on your website. Photos should depict the products just as how they look in real life. The product description should be complete but easy to read. No one wants to read paragraphs and paragraphs of product info! It should be concise and easy to understand.

Call to Action
A good website doesn’t just have to be beautiful, accurate and complete. It also needs a call to action button! It should be displayed clearly and prominently, but subtle as well so that it’s not too “in your face” that it might become annoying for your customers.

Don’t forget mobile users
Over half of your website visitors will be using their mobile phones so it is important to make sure your website is optimised for mobile browsing. It is important that the text is still displayed well on a smaller screen so that it doesn’t go over photos or other buttons.

About us page
Most website owners do not give much importance to the About us page. However, it should definitely not be skipped! If you are a new company, you are still building your reputation among the market and having an ‘About us’ page will help you introduce your company to your customers and potential customers.

Harness the power of social media
It is important to also harness a strong social media following! You can create a strong community wherein your customers can share feedback about your brand or ideas that promote your product. As such, they will develop an affinity and loyalty to your brand.